Khloe x Fabletics Fall '24

For Fall ’24, we centered the campaign on transformation—using the season as a metaphor for growth and gratitude. The narrative explored light and dark as visual symbols of the duality every woman holds: strength and softness, power and reflection.

Photography leaned heavily into shadow play and dynamic lighting, creating contrast-driven imagery that mirrored that internal balance. The result was a moody, elevated fall story that framed the collection not just as seasonal style, but as an expression of evolution.