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KEN JEONG x FABLETICS SCRUBS
Director of Photography
Tucker Korte
Photographer
Emily Shur
This launch was built on duality. Ken Jeong isn’t just an actor—he’s a licensed physician. And Fabletics Scrubs aren’t just medical uniforms—they’re performance wear engineered by an active brand. That overlap gave us a sharp strategic lane: credibility meets entertainment.
We developed a hero short film that leaned into Ken’s authority and comedic timing, positioning the product as innovative, stylish, and built to move. Photography featured multiple versions of Ken in dynamic poses that visually reinforced the versatility and technical edge of the scrubs.
The result was a memorable launch that elevated Fabletics Scrubs beyond the category standard, reframing them as high-performance gear for modern professionals.
