Stephen & Erica Malbon + Fabletics

This campaign positioned golf as culture—where heritage meets fashion, creativity, and community. Partnering with Stephen and Erica Malbon allowed us to bring their style-forward, inclusive point of view to a broader Fabletics audience, expanding the game beyond its traditional boundaries.

Inspired by three iconic golf landscapes—the pines, coast, and desert—we shot on a Volume stage to seamlessly build each world while maximizing creative control and content output. The result: an elevated, modern take on golf style—rooted in tradition, defined by personality.