Khloe x Fabletics Spring '25

For Spring ’25, we built the campaign around the many sides of Khloé—confident, cheeky, polished, playful—framing the collection as an extension of her evolving persona. Set against a stylized desert road trip, the narrative followed her from roadside motel to Palm Springs escape, using each vignette to spotlight a different mood and silhouette.

Shot over two days on location, the vintage-inspired setting gave the campaign a nostalgic, fashion-forward edge while maintaining a sense of humor. The tone felt authentic to both Khloé and the brand—bold, self-aware, and unapologetically fun.